types_of_affiliate_marketersOne of the most confusing things for beginning affiliate marketers to understand is who to trust when it comes to finding good information. There are a lot of different types of affiliate marketers, each with it’s own set of tricks and techniques, and each proclaiming that their method is the only one that works.

There’s no way I could even begin to cover the different types of affiliate marketers in one post, so my goal today is simply to provide a brief overview of the different types of internet marketers you might encounter and what to take away from them.

It’s important to note that the lines between these groups are not always clear, and many marketers will find they fall into more than one of the below categories.

10 Types of Affiliate Marketers

  1. Micro-Niche Affiliates. Micro-niche affiliates are internet marketers who usually work to develop a portfolio of small, hyper-targeted sites. These sites go beyond the usual specificity of ‘niche.’ As such, it is rare that any one site can supply a full-time income. This is the approach used by Niche Profit Classroom.
  2. Authority Affiliates. Authority affiliates tend to scale one site (or a small number of sites) rather than develop a larger portfolio. They usually target slightly broader niches, which take longer to develop but are more profitable (per site) in the long run.
  3. Niche Domination Affiliates. Niche domination affiliates will build multiple sites, often dozens or hundreds of sites, but will build them all in one niche. The goal is to have more than one site rank for any given keyword, so that they dominate a higher percentage of overall niche traffic.
  4. PPC Arbitrage Affiliates. Affiliate that work in PPC arbitrage (or paid-search arbitrage more generally) make or break their companies on the ability to find gaps in advertising prices and optimize conversions from shallow squeeze pages. These can be difficult, but very profitable businesses to run.
  5. Black Hat Affiliates. Black Hat Affiliates build their sites for the short term. They use techniques that search engines hate (like massive link building or keyword stuffing) to briefly rank a site at the top of search for a keyword. Success is short-lived, but these affiliates don’t care because they’ve already moved on, with Google and Bing constantly chasing them.
  6. White Hat Affiliates. White Hat affiliates are the opposite of black hats, and probably the majority of affiliates out there. They build sustainable, quality sites that actually help their users, and make money as a result of being authentic, not gaming the system.
  7. Content Affiliates. Content affiliates may be a bit of a misnomer (all affiliates are content marketers) but by this I mean affiliates that produce a staggering amount of content for their sites. They might only get a few clicks per page, but they have thousands of pages, so the traffic adds up.
  8. Viral Affiliates. Viral affiliates create sites with content that is statistically more likely to be shared via social media. While this sounds like a no-brainer approach, it is a difficult process to master and any one piece of content will cost far more to produce, sometimes thousands of dollars.
  9. Grand Slam Affiliates. Grand slam affiliates go big or go home. Like authority sites and content affiliates, the sites tend to be bigger because they’re targeting the level of traffic that comes with the broader, more competitive search terms.
  10. Base Hit Affiliates. Base hit affiliates are happy making slow, steady returns on their site. They choose keywords carefully and bet on ranking consistently for smaller but targeted keywords, with the idea that modest, targeted traffic is the key to making a site cash flow positive.


What other types of affiliate marketers have you come across? Which type are you? Comment below to explain why your approach is the best! Or, learn more about how to get started with affiliate marketing.