In this post, I’ll talk about 3 advantages of affiliate marketing businesses compared other types of online businesses.
No Customer Support Issues
One of the primary advantages of affiliate marketing in mind is the fact that you, as a blogger, do not have to deal with any customer support issues.
While it’s important to maintain a moderate level of interaction with your readers (responding to comments, sending out email newsletters, etc) you rarely, if ever, have to deal with any type of customer support.
Since affiliates are not directly involved in the sale of the product, any possible complaints that a user might have are better directed towards the company that actually made the sale.
As the affiliate, you’re simply a point of referral.
No Product Maintenance Issues
Another major benefit is that affiliates have no responsibility for product maintenance. Managing complex product delivery systems can be a headache, so keeping yourself restricted to an affiliate business and not a product business can be a major advantage.
If, on the other hand, you were to sell a product directly you’d have to deal with all of the following:
- Payment management
- Product delivery
- Product updates
- Community support
Instead, as a blogger, your responsibility is simply to make sure that you provide up to date information for any products you do recommend.
Easy to Pivot Direction
Finally, as an affiliate marketer, you’re never tied down to a specific product or set of products. If you find that a product you were promoting took a turn for the worse, or simply isn’t converting at the rate you’d like to see, it’s far easier to change a few pages and links from your website than to redesign a product direction.
If you change your mind, you can retroactively change the content on your site or leave it as is and simply change your perspective moving forward. There’s no need to deal with discrepancies among multiple product versions or customer expectations.
Generally, however, it is a good idea to keep your site within the same basic niche, so while you might switch your focus from recommending product A to recommending product B, the new product should still be as relevant as possible to previous posts you’ve completed.