For many bloggers, this first happens several weeks to a month after they start a new blog. During the process of coming up with website ideas, you will inevitably end up brainstorming a number of potential topics to write about.
A few weeks into the process, however, it is easy to find that you’ve exhausted your list of initial topics and need to figure out how to move forward. This is an important step if you’re going to begin a serious business online, because the act of determining this process is something that will keep you producing high quality content for years to come.
Refine Old Ideas
One important technique to develop is to take your old blog content and turn each post into a fountain of information. Think of the first post you’ve written as a catalyst waiting to produce more articles on related topics.
The good thing about this technique is that there is nearly endless opportunity to clarify ideas presented in one post with more specific material in a subsequent post.
If you’re having trouble envisioning how this might work, try to find a post where you’ve listed a series of bullet-points, maybe with a single phrase or short 2-3 sentence description. Why not take each of these bullet-points and refine them into self-standing posts? From the original article you then link to each more detailed post, and similarly have an opportunity to link back to the original article from the new post.
Elaborate on Related Topics
The next way to source new content ideas from old posts is to elaborate on topics that are mentioned, but not covered in detail. You can read almost any paragraph on your site and find a whole waiting to be filled.
Take the previous section on refining old ideas. From those three paragraphs, I might write future posts on examples walking you through the process step by step, best practices interlinking articles on your site, or how to write effective bullet-point lists.
The point is, none of these topics would make sense to elaborate within this post, but they are all related, and thus a reader might find them relevant and interesting for further developing their own content.
Retell the Information to a Different User-Scenario
Lastly, old blog posts can provide fodder for recasting the same information. I don’t mean writing a post that simply repeats the same information as the previous post, but what you can do is come up with a different user scenario that requires the same information.
Again, to use this very post as an example, one might write an article talking about how to generate these topics as a way to avoid writer’s block, or one might recast it to talk about how to build a network of related content, or even about how to use old content to create a solid user-flow on your site.
The Opportunities Are Endless
These three tactics are essential skills to develop as a content marketer. Your ability to refine, elaborate, and retell information to different audiences under different scenarios will be a major asset in making your blog stand out from the crowd.
The more types of users you can reach, the more traffic you will be able to generate.
Not only that, but the cool thing about this technique is that there are endless opportunities to create more posts. You could apply this method to virtually every post on your site, and then use those new posts to reapply the same method.
Before you know it, you’ll have more topics than you’ll be able to cover in a lifetime!