While most people are familiar with Page Rank, the famous algorithm that evaluates a website as a whole, far fewer pay attention to Page Authority, though it, too, has a profound impact on your site and is important when it comes to understanding site indexing. The good news is that developing a strong page authority is relatively simple.
Google consistently lays out its guidelines on what it considers high quality and low quality material, so all you need to do to maximize your chances of improving authority is to make sure you provide rich, meaningful, and unique content. Here are a few tips to help you get started.
5 Tips to Increase Page Authorty
- Add Images. In today’s world, including images into your blog posts should be a no brainer. Images not only help attract reader attention, but they provide an excellent opportunity to tag your site with relevant keywords for SEO. Make sure that the images are relevant to your site, however, and don’t simply spam image description text with your target SEO queries. As with all your content, make sure it passes the smell test. If a normal person wouldn’t find it relevant to the page, then it won’t help you gain any authority from search engines.
- Add Video. Video is the number 1 under-utilized tool on most of today’s blogs. While you’ll find that a number of the main, popular blogs (Upworthy, for example) focus almost entirely on video, many of the “professional” blogs out there ignore prime keyword opportunities that can be achieved through video. Not only that, videos provide compelling content, encouraging a user to stay on your site longer, and turning your site into an all-media authority.
- Engage Readers with Comments. Engaging with readers is important for a number of reasons, but increasing Page Authority is certainly near the top of the list. Making sure that you filter your comment section for spam and encourage users to write comments or questions (and then by responding to those comments and questions) shows the search engines that real people are finding your website valuable and choosing to interact with it.
- Connect Google Authorship. It’s important to have Google Authorship setup for every author connected to your blog. Google increasingly looks towards trends across the blogosphere and social community, so connecting your page to a person allows Google to help evaluate that person’s content on a broader scale.
- Make it Social. Last but not least, make your site social friendly. Including social sharing buttons is another way for users to engage with your content, and engaged readers are a positive sign to search engines. This doesn’t mean you should try to ‘fake’ social shares, but including a widget and having at least some social activity should help your rank.
I hope this helps you understand a little more about Google Page Authority and some basics of content marketing. Increasing authority is something that happens over time, so you should always be creating content from the perspective of a user, not a search engine.
Please comment below if you find these tips helpful or have any questions about how to implement them.