There’s a lot of hype about Clickbank out there in the online income world. As you’re developing an affiliate site, it’s almost impossible to avoid coming across Clickbank’s platform, because they dominate the market.
This guide to affiliate Clickbank program basics lists some advantages and disadvantages of using Clickbank’s system when choosing products.
What is Clickbank?
Clickbank is an affiliate network that provides a trustworthy, reliable platform for small-businesses to list their products and for affiliate marketers to find their products.
Their market dominance is undeniable, and overall their size translates into an easy to use system you can depend on to source, promote, and track your affiliate products, but with the size comes the big-company feel, which isn’t always great.
- Breadth of System. There’s no denying that Clickbank is one of the largest affiliate networks in the world. As a marketer, it provides a complete platform that takes care of all of the nitty-gritty details of finding partners, tracking links/purchases, and making payments.
- Ease of Use. No doubts about it: Clickbank is simple. Just sign up and get started searching for products within your niche.
- Timely, Dependable Payments. A clear advantage of using Clickbank is knowing that their system is well tested and they’re not going to miss or try to skimp out on a payment. You get payments every two weeks, and you can even set your own payment threshold.
- High Fees. This is by far my biggest complaint about Clickbank, as I feel like they nickle and dime you at every turn. While paying a percentage of every sale seems natural, they also try to upsell you on their own platform, and charge for every payment (so set your payment threshold high!).
- Overuse. Sometimes there’s too much of a good thing. Many novice affiliate marketers only know about Clickbank, so their products are more likely to be found on every corner of the internet. Size is both good and bad, after all.