Everyone seems to know that a major key to being successful online is to have a blog, but it’s surprising how many don’t know some of the most fundamental blog marketing basics that are going to help them succeed.
In this post I’ll cover a few of the top issues I think you should know about.
Blogging for Authority vs. Blogging for Traffic
Firstly, you need to understand why you have your blog in the first place.
If you’re an affiliate or other online marketer, there’s a good chance you’re going to be blogging for traffic.
Established businesses, on the other hand, might be more interested in demonstrating authority in their fields.
Either approach is a good reason to have a blog and it is certainly possible to accomplish both at the same time, but you need to be clear on what the primary reason is, otherwise you’ll just get lost in the mix.
Push vs. Pull Marketing
You also need to make sure you understand the difference between push marketing and pull marketing.
Basically, push marketing is any marketing technique where you are actively putting yourself in front of your users. In other words, you’re “pushing” yourself to them. Sharing a blog post through social media or running a paid search campaign to a key blog post are both push marketing techniques.
Pull marketing, on the other hand, occurs anytime a user reaches out to you. The biggest example of this is when your site appears in organic search traffic: the user searched for something and found your blog.
Blogs can be either or both, but knowing which one is your priority will help keep you focused and efficient when producing your content.
Write For People, Not Machines
Finally, one of the most basic blog marketing principles is that you should always, always, ALWAYS be writing your blog for people, not for machines.
Surprisingly, many people get this step flat out wrong. They spend too much time trying to optimize their blog for SEO and end up neglecting what their user actually wants.
User attention, measured through things like your blog’s bounce rate, time on page, pages per session, social shares, and comments, is hugely important in ranking your site, much more so than any single keyword phrase.
For more blog marketing tips, I suggest you check out this free training. It’s geared towards affiliates specifically, but the information provides a great, simple overview of how to market a blog in any niche.