As you begin to gain traction with your affiliate site, you’ll find that you should soon start to get into a groove when researching topics, writing content, and choosing affiliate partners. If you find these steps start to become a little redundant, that’s a good thing! It means you’re ready to expand your site and take your it to the next level by creating a system for maintaining it.
In this post, I’ll talk about how to develop a clear process with your affiliate site. If you’re still deciding whether or not you need to develop a process, you should read this post right now.
Step 1: Determine Your Routine Actions
The first step to develop a process is to figure out exactly what that process needs to include. To do this, you need to think about the routine actions you take when producing new content.
For example, every time you produce a post, you might:
- Brainstorm a few topics
- Research keywords
- Write the post
- Find a picture
- Interlink the post
- Publish the post
- Promote the post on social media
This may or may not be the exact process you use, but it’s a good start to get you thinking about the types of actions you perform and the level of detail you need to take in outlining them.
Step 2: Detail Each Step of Your Process
This second step is a little harder than the first because it requires you to think at a level of detail you’re probably not accustomed to. Now that you have your topic list, you need to try to write down how you complete each step of the process.
When writing this step down, imagine you’re trying to explain the task to someone else in enough detail that they could complete the task for you. What instructions would you give? Would you provide any examples or tips to make it 100% clear what you do?
For example, I might describe keyword research task as follows: I go to Jaaxy and type in the desired topic. Looking at the results, I’m looking for the “green light” results that have a Search to QSR ration greater than 1. I then use the extra suggestions to search for more related topics, and choose a reasonable, human-readable title that fits my criteria.
Step 3: Evaluate the Most Important Steps
This last step is essential. One reason you want to develop a clear process is to pinpoint where you have room for improvement in your common tasks.
After you’ve outlined exactly what each step is, you need to ask yourself if it’s absolutely essential. Many times we find that we adapt routine tasks that aren’t truly effective.
For example, in the above task list, what if I could remove the brainstorming and keyword research from my daily post task, and instead turn it into a once a week task? To me, these are two of the most time consuming processes, and I keep a running list of post topics so that when I sit down to write I don’t have to decide what to write about. The task is already done for me.
Step 4: Think Automation or Outsourcing
Finally, if you’re trying to step up production or add an addition blog to your workload, you need to consider how you could automate or outsource some of these tasks. You’ve already taken the first step towards this in Step 2 above.
While not all tasks are easily automated or outsourced, you might be surprised at just how much you could get done for you. For automation, think about things that have exactly the same steps every time, and try searching for a plugin. For example, in the task list above, there are plugins to auto-promote new posts via Google+, Facebook, and Twitter.
I hope this article has helped you think about how to develop a process for your blog. The important thing is to find the process that works best for you. Keep an eye on the behaviors that get you stuck and think about what specific steps you’re taking. Then you can evaluate if that step is right for you or how it might be improved moving forward.