One of the key challenges faced by many affiliate marketers is the ability to convert their readers into buyers. One techniques to consider is to make sure you work to develop an affiliate writing style that sells.
What are the key components of such a style? How do readers actually decide to make a purchase once on a site. Here are a few key principles to keep in mind.
The first element to integrate into your writing style is to keep the content honest. There’s no faster way to isolate a reader than to have him discover (or even suspect) that the content on your site isn’t 100% genuine.
One key area to look out for is that of product reviews. Make sure you never recommend a product without having thoroughly reviewed and/or tried it first, and make sure that you only recommend products you believe in.
Not all readers will agree with your opinions, but if a user sees a positive product review for a product that is clearly a scam, you will lose credibility. You don’t have to rank every product highly, you just have to be honest about your thoughts, so that the products you do believe in will shine through.
Another element of a good writing style is to make sure that it’s helpful. Most readers are looking to be engaged. They want real advice and solutions to their problems. That’s why they’re on your site.
Providing helpful content means organizing your content in a way users will understand easily. There’s nothing worse than clicking a link to a post that proclaims to provide one thing, and then discusses something completely different.
Try to put yourself into the mind of the reader, and you’ll be able to solve their problems more easily. Solving problems leads to trust, and trust leads to conversions.
Blogs are informal. Forget the formal style you learned in college and don’t hesitate to use the first person when writing or to address your reader informally, with ‘you.’
In addition, try to write from personal experience. Readers are on your site to hear your perspective, and learn from your experience. When you provide those aspects clearly, they’ll be more likely to convert to a sale.
Finally, it’s important to keep your writing style upbeat. While you don’t have to be positive about everything (it’s ok to express your frustrations with a product or issue), an overall positive approach will keep the user engaged.
Readers also tend to find positive writing more helpful than negative writing, which often comes across as either distant or griping, and hence not as relevant to them. Positivity connects with readers, and genuine connection is essential to success.
Take a minute to review one or two of your blog posts. Do they convey these aspects? If not, what style do you bring to the table, and is it effective?