engage_different_user_groupsIf you run an affiliate site, you probably know how important it is to drive targeted traffic to your pages. Targeted traffic is more likely to stay on your site longer, visit more pages, and eventually purchase a product via an affiliate link than is traffic that is not targeted.

Many beginning affiliates focus on traffic generation in a somewhat haphazard manner, and either:

  1. Focus on an area that’s too broad for them to reasonably manage, attracting various user types, or
  2. Focus on a specific niche, but target only a single user group and miss out on extra traffic opportunities they could be generating.

The good news is that there is a viable solution: you can engage different user groups by channeling them with separate targeted posts.

Step 1: Brainstorm Your User Types

The first step in this process is to truly understand your reader and try to identify what they’re looking for.

One technique is to identify separate user profiles in order to try to put yourself in the reader’s shoes and guess exactly what it is that user is looking for.

One clear way to do this is to identify types of problems the user is trying to solve.

Step 2: Create Different Content for Each

Once you have your user groups specified, you can begin to create content that targets each of these groups separately.

The best way to achieve this is to create groups of related posts but that target slightly different approaches to the topic. Make it clear at the beginning of post what the user can expect from that page of content, and give a suggestion of where to look elsewhere if they have a different objective.

For example, you might write “This post is on ___. If you’re looking for ___, you should read this post” and provide a link. This will get users on the appropriate “channel” for their specific need.

You may want to create user profile examples to help you complete this step.

Step 3: Lead The Users To Different Area of the Site

Once you have the users into the right channel, you can direct them across the site differently. This is usually done through suggestions that occur towards the end of the post, since that’s when a reader is likely looking for additional information, or may even be ready to read a product review and possibly make a purchase.

Either way, you can direct ‘user group1’ to the group 1 products, and ‘user group 2’ to the group 2 products, and so on.

Incorporating these techniques into your site can take a little practice, but once you get good at understanding the reader, you can provide a seamless experience that is better for everyone.

If this technique appeals to you, you might consider signing up for Wealthy Affiliate, which provides several advanced courses to improve your affiliate marketing performance.

Learn more about how to get started with affiliate marketing.