In this post, I’ll show you how to use Google to identify opportunities you might otherwise overlook. The first step, however, is to put yourself in the mind of your reader.
Brainstorming Product Ideas
If you haven’t already, the first step is to create a list of product ideas you might want to include on your site. Hopefully, you can accomplish this task easily and without much effort, but depending on your niche, you may need to get a little creative.
As you write your list, think about the scenarios under which a user might come to your site. Can you think of at least five distinct types of users, and what problem each might be trying to solve?
Once you have a list of problems to solve or questions to answer, come up with ideas for three types of products that might solve that issue.
For example, you might have questions like:
- What is the syntax for __?
- How do I install ___ program?
- Where can I learn about ___?
- What supplemental material might I use?
Then, list categories of trainings, software, or physical goods that might be useful to answer the questions.
Searching for Good Products
Once you have a list of products or services related to your niche, using Google to find relevant affiliate programs is usually straightforward.
I always google “affiliate + ____” or “affiliate program + ___” when trying to source new programs. I guarantee you’ll be surprised by the number of options that come up.
Searching through Google in addition to searching on your primary affiliate networks is important because there are a number of programs out there that do not leverage one of the existing service platforms, but are only available individually through the company website.
If you complete this task and still can’t find any relevant programs, try backing up a step and putting yourself completely in the eyes of your consumer. Google for a product or service that solves your problem directly, and create a list of the top 5 options out there. Of these, most are likely to have an affiliate program associated with it.
If you get to this point and have a target brand/product to promote, Google the brand name + ‘affiliates’ or ‘affiliate program’ and you’ll find the material you’re looking for.
Alternatively, you can visit the company website and scroll down to the footer. Often listed is a page for ‘partners’ or ‘affiliates’ which will take you to further information.
If you try these techniques and still can’t come up with anything, please let me know and I’m happy to help.