Website traffic optimization is an incredibly valuable skill for an internet marketer, and the good news is that most of the traffic you’ll ever need is right in front of you, and – dare I say – easily accessible…if only you know how to find it.
In this post, I’ll cover a few tips on how to generate well-performing keywords.
How to Find Keywords Using Google
Google is one of the best sources of keywords out there. I use two primary techniques to find new keywords from Google.
Finding Keywords with Google Adwords
If you have an existing Adwords account (even if you don’t, you should create one here) you can find an unbelievable number of keywords by going through the process of setting up an ad campaign.
There are a lot of parallels between PPC keywords and search keywords. If you begin to setup a new adwords campaign, google provides a keyword tool that lists recommended keywords on any topic, with information on monthly searches and competition. While this competition is centered around ad-pricing and competitor bidding information rather than search competition, it does provide a good ‘quick glance’ at how competitive a keyword might be.
Remember that every keyword Google digs up can also be a further keyword search, which will, in turn, provide more related keywords. Welcome to the rabbit hole.
Finding Keywords with the Google Search Bar
The other excellent Google tool at hand is simply Google itself.
With every search, Google begins to provide an ‘alphabet soup’ of popular searches. This manifests as the fill-in-the-blank results provided when you begin to type a search, but before Google executes the search.
As an internet marketer, you can use this tool to get a sense of the types of keywords other users are searching for. While I wouldn’t choose any keyword just because it appears in this search result, the list does provide a lot of possibilities for you to take to your favorite keyword tool for further research.
How to Find Keywords Using Your Own Blog
Belive it or not, your existing blog content is one of the greatest sources of keywords and new content material out there.
Every blog post you’ve written is ripe with potential relevant keywords and content ideas. When you think about it, the ability to cover any topic in great depth is very difficult when you limit yourself to a few hundred word blog post. Any post, then, could be the basis for further elaboration, and that elaboration can easily take place after a little targeted keyword research.
Using your existing content has the added advantage that the content is automatically relevant to your niche (provided, of course, that the previous blog topic was relevant to your niche, which it obviously should be…).
Rather than playing Google’s alphabet soup game, you can browse through some old blog posts and find an area that you think wasn’t very well explained. This then becomes your topic. I recommend you take the ‘new idea’ to a keyword research tool, like Jaaxy, and use the resulting searches as a further source of content ideas and research.