There are a million and one ways to increase your blog traffic, but not all of those ways are sustainable. Building a blog is not simply about developing a consistent user base, but about developing methods to generate traffic that are sustainable in the long term.
In this post I’ll discuss how to increasee your blog traffic with inbound marketing, which is one of the best approaches to blog traffic around. First I’ll explain what inbound marketing is, and then I’ll address why having a strong inbound marketing strategy is essential to any blog.
What is Inbound Marketing?
Inbound marketing is a broad industry term used to refer to traffic generated through user-originated techniques, such as appearing in organic search results.
The key idea behind inbound marketing is that, rather than have the blog owner and marketer find and source the individual users (such as is this case with common ‘push’ marketing tactics like social networking and paid search campaigns) the objective is to generate content that allows users to find a blog on their own terms.
This means that rather than push content out to users on a constant basis, which requires considerable time and effort, you let the content speak for itself, and users will naturally find you!
How To Use Inbound Marketing to Increase Blog Traffic
The implementation of effective inbound marketing is at once mind-numbingly simple and yet so often overlooked. The concept goes back to one of the fundamental premises of affiliate marketing (and content marketing more broadly):
Your job, as a blogger, is to help a user.
This might be providing a case study or example, a good product review, or an extra piece of information or insight the user wanted to know. The point is that if your blog is helping a user to solve a problem, the user will already be searching for the content.
To better understand how this process works, put yourself into the eyes of your target customer or user base. The user, fundamentally, is trying to solve a problem. They might be interested in purchasing a product to solve a problem, but possibly not. Instead, they begin by searching for information:
- “How to ___”
- “___ review”
- “Best way to ___”
- “Tips for ___”
When they find content, they are desperately hoping the content will solve their problem. If it does, the author (and website) gain their support. In a sense, this is the easiest ‘sell’ you can ever make, because you’ve just convinced a user to trust your content for no more reason than that you answered a question.
Thus, by helping individuals solve a problem, you have not only gotten the individual to come to your blog or website, but you’ve made the first step in developing a relationship with that user. Because they sought out the content you, the blogger, are their hero.
Once you take that step, you’ll be well on your way to increasing your traffic over time, and putting yourself in the position to make recommendations the user will trust.
Then, when it’s time to buy a relevant product, where do you think the user will look for information?