What they don’t realize, however, is that an affiliate B2B marketing business can be even more lucrative than a consumer based website, for a number of reasons.
In this post I’ll go over why you might want to build a site to market to the B2B world and how you can profit from it.
Firstly, let’s look at why you might consider a B2B website in the first place.
Huge Market Opportunities
Most people don’t realize just how huge the B2B, or ‘business to business,’ industry really is.
Even the term “B2B industry” doesn’t really cut it, because the fact is that there are tons of B2B companies operating in just about every industry imaginable.
When you really think about it, it’s hard to imagine a large consumer-facing product that doesn’t have a dozen companies involved behind the scenes.
Marketing to this industry opens up an entirely new world for affiliates, and should definitely not be overlooked.
Secondly, companies tend to have larger budgets than individuals.
Most people will think twice before they buy a product over $100. Usually, that’s one of their bigger purchases for the month (or even year), and they put a lot of time and thought into what, exactly, they’re going to buy.
For businesses, on the other hand, a $100 product is pretty cheap. That’s especially true when it comes to tools the business considers necessary for its operations, or systems it can use to help make the company more efficient.
If you can justify savings to the bottom-line, you can justify the expense of the purchase.
Lot of Recurring Opportunities
Not only are the budgets bigger, but businesses tend to buy a lot of subscription-based services.
Software is probably the biggest example of this: most businesses will have a number of different tools they use on a day to day basis, from sales management to payroll to task-trackers, efficient tools are always in demand, and when they find one that works, they tend to stick with it.
How To Build an Affiliate B2B Marketing Business
Follow a Consumer Model
Like you would with a consumer facing site, the key to profiting from a B2B affiliate business is to figure out where the holes in the marketplace meet your knowledge and expertise.
Start small, with just a handful of related products, and try to learn as much as you possibly can about the pros and cons of each, and when a business might need them.
Businesses Are People Too
Remember that even with a business product, you’re not selling to “the business,” your selling to an individual, often a manager.
Try to figure out what the profile of the potential buyer is and what the key points are that are going to make him want the product.
If you can do that, and figure out how to solve his need, then you’ll be able to build a profitable site in no time.
Click here for an affiliate marketing training that will teach you more about how to build a B2B marketing site.