You’re likely to have pages that go and up and down in their rankings, driving draffic from time to time but not consistently enough for you to make any clear decisions…or figure out how to profit from it.
If that’s the case, your best bet is to try to rank your blog with low competition keywords first, and then worry about the broader, more competitive terms later.
Click here for a free training that will teach you the method I’ve personally used.
Digging Up Low Competition Keywords
Firstly, you need to become skilled at finding “low competition” keywords. These are keywords that, regardless of the monthly search volume, have relatively few pages that have exact matches.
My favorite tool for finding this metric quickly is Jaaxy, which includes a quoted search metric to help you compare search volume to competition easily.
Sizing Up the Competition
Once you know the size of your competition, it also helps to do a couple of quick searches to see what kinds of results come up on the first page.
Even if the number of competitors for a given term are low, if all of the results on the first page of results are major, professional companies, than it will still be difficult to beat out those established pages.
A quick glance through a few of the search results, or a tool like Google site search can give you an idea of the size and sophistication of your competition.
Writing For Your Target
Finally, it’s time to start writing.
When you’re targeting a new keyword, the trick I use is to make sure I include the keyword in the title of my blog post (which also includes it automatically in the url of the page) as well as once within the first few sentences of the post.
If you do that, and then create the rest of your post targeted to your reader (eg: not trying to overuse your keyword), then you’ll be able to rank your blog for many of the phrases you attempt.
Remember, however, that not every page will rank. Some posts will receive consistent, high rankings while others will never drive more than a few visitors a month to your site.
Don’t try to overanalyze this aspect. Just keep producing well written, new content targeting your low competition keywords, and you’ll be able to build a traffic base that will help your site produce income for the long term.