This is somewhat of an advanced topic, but regardless of what stage you are with your site you can start to implement these two techniques.
Improve Your Own Website
The first and biggest way I use Google site search is to make sure I’m taking advantage of as much of my traffic as possible. I do this by trying to improve interlinking on my own site.
Interlinking is when you try to emulate a reader’s train of thought by providing links to relevant content at moments in the post when users might want to read more. One huge class of interlinking as an affiliate should be to link to your primary affiliate sales pages.
Inevitably, as you build your blog, you’re going to start to lose track of which pages link where. This is where Google Site Search comes in handy, because you can search for all of the appearances of a specific word or phrase on your site.
For example, let’s say that I want to promote information on domains and hosting, but I created the review page after I’ve already had the site for a while. I want to make sure I go back and update old pages to include the new link, and hopefully increase traffic to the desired page.
Google site search lets me do this easily and efficiently, because it’s great at isolating all results for a specific search phrase.
Get New Keyword Ideas from Competitors
The second way I use Google site search to increase affiliate conversions is actually to look at what my competitors are doing.
I want to make sure that I’m not missing out on any key search terms to promote, so I can look up a competitor’s site and restrict the search to pages for a certain topic, then try to determine if there are any specific keyword phrases my competitor is chasing for that topic.
For example, since I write about affiliate marketing, the topic of keywords comes up a lot, and I have a number of pages on how to find good keywords, understanding long tail keywords, etc. My competitors are also interested in this topic, so I want to see which specific phrases they’ve chosen to write on. I can then take these phrases into a keyword research tool like Jaaxy and determine if they’re worth pursuing in a separate post.
Google site search is an excellent tool I strongly encourage you to familiarize yourself with. You can read more about how to increase affiliate conversions here.