Inevitably, this means that you will be digging up a lot of good options for keywords that are very closely related to each other.
While many marketers simply pick one of these and write a post, in this article I’ll talk about how you can actually target all of the keywords on your blog.
Writing Multiple Posts for Related Keywords
The best and easiest way to target various keyword options is simply to write multiple related posts on the same topic. This gives you a chance to target 1-2 keywords per post, while building your overall site authority by increasing the density of related keywords on your website.
Cautions and Concerns
If you use this method, however, there are a few points to be aware of. The first is that you definitely do not want to duplicated content on your site.
The last thing you need when you’re trying to rank for a set of keywords is for the search engines to penalize you for regurgitating material. That means you have to find the line between new content production and related keyword use.
This can be tricky if you’re just starting out, but it’s easy to get the hang of with a little practice. My recommended approach is to choose variations on the perspective of a topic.
Writing Topic Variations from Different Perspectives
Including references to multiple positions or points of view on your blog is an excellent way to both appeal to a wide radiance and to target related keywords without risking content duplication.
To use this method, all you have to do is brainstorm a few different possible problems that you might solve using the keyword group. If your topic area is large enough you shouldn’t have any problem with finding different perspectives.
Think about the following types of material you might present:
- Different user scenarios
- Problems to solve
- Specific examples or case studies
- Opinions, ideas, and beliefs
- Additional details or explanations from a previous post
Each of these is a possible route to finding a new approach to a related keyword. Using this approach helps you focus your site on a specific niche while taking a swing at ranking for all of the possible keywords within a niche.
Read more about choosing profitable keywords.