One of the key things to keep in mind as an affiliate is that market research is absolutely essential to laying the groundwork for your website.
The good news is that you can start affiliate market research in just a few short steps.
Here’s what you should look for.
Note: this post is on how to start affiliate market research. If you’re looking for how to start an affiliate marketing website and earn money online, click here.
Products To Sell
The first and one of the most important steps is to check your potential market to make sure that you have enough product options for affiliate promotions.
With most industries, the availability of affiliate partnerships is robust, which means that you’re not likely to have a problem finding one that works for you.
Even so, it’s good to make sure you know what your options are (and what the commissions for those options are) before you build your site.
Some, But Not Too Much Competition
The second thing to look for is competition.
Many people look at me like I have 3 heads when I say this, but I think that affiliate competition is a good thing.
Basically, that’s because competition is a sign of market strength. It means that there are high quality products available to promote and that other individuals or companies have already had success targeting users in that segment.
That means you shouldn’t be scared off of an affiliate market just because you find a few good competitors. If, on the other hand, the market appears saturated with other sites, it might be best to look elsewhere for a site topic.
Trending Search Volume
Finally, you need to make sure you consider the trending search volume for the top keyword groups in your niche.
When focusing on these trends, you want to make sure you focus on long term trends.
While there might be a huge spike in a niche, in general a spike is not what you want to look for. You want to look for gradual but steady, sustained growth over time.
More Information and Training
If you’re looking for more information on how to do market research on a niche, or even just how to start affiliate market research more generally, you might want to check out the free training provided by Wealthy Affiliate.
The course provides a great overview of how to do keyword research and narrow down your niche, so you can get a handle on what is and is not important to look for when starting out.