targeting_readersOne technique commonly used to channel readers from an introductory page onto a product-specific review page is to provide comparisons of product characteristics.

These comparisons might take the form of outlining the difference between two competing products, or else discussing some of the features you might want to consider when choosing a certain type of product. Both are excellent ways to help your reader solve problems quickly and find the right product for them.

Outlining Differences between Products

The first method is to distinguish clearly between two products. These types of post are usually very effective because they attract readers who have already made a decision to purchase a product, and are simply trying to determine which product to purchase.

For an affiliate, this is an ideal scenario. The sale has already been made for you and you just have to help guide the user one way or the other. The best part is that you can guide the user from a third-party, unbiased position, so that the user will trust your judgement and is more likely to click through from your site to make the sale.

Discussing Types of Features

Another effective way of discussing product characteristics is to take the higher-level approach of talking about categories, or types of features.

With this approach, you’re able to outline what factors the user should consider and why those factors are important. You can then provide examples for each feature, showcasing Product X because it has the first feature and Product Y because it includes the 2nd feature.

Both of these approaches work because they’re methods of targeting very specific user types. The more you know about your user and what he is looking for, the better position you’re in to help solve their problem and make the step towards a purchase.

Remember that you have nearly unlimited potential to address different posts to different types of users, which means that the information you provide can be targeted, relevant, and specific at every step of the process.