Like any specialty, there are always odd terms that have specific meanings everyone else seems to know except you. Hence the need for an affiliate marketing glossary.
Affiliate Marketing Glossary
- affiliate link – Definitely one of the most important terms to know! Affiliate links are unique links that you use to promote products. The links include a tracking code so that when a user clicks from your site to the partner site, you’ll get credit for any purchases made.
- affiliate network – Affiliate networks are large companies (eg: LinkShare, ShareASale, Clickbank, etc) that provide a platform connecting affiliate marketers with third party companies and products. They’re great sources for finding products and services to promote, but often charge you a percentage of your sales.
- affiliate partner – Affiliate partners refer to the relationship between an affiliate marketer (you!) and the product/service you’re promoting.
- affiliate program – Generally, affiliate program refers to the offers provided by the company you’re promoting. Asking if a company “has an affiliate program,” for example, is equivalent to asking if they have products or services that affiliates can promote, and what the commission rates are. Sometimes, affiliate program can also be used to refer to affiliate training programs, or beginner classes.
- commission rates – The percentage of total sales you receive for referring a customer. Amazon, for example, has a 4% commission rate, so if someone buys a $50 product using your link, you receive $2.
- conversion rates – Conversion rate refers to the percentage of your users that complete a desired action. That action could be clicking an affiliate link, making a product purchase, or signing up for an email list.
- CTR – CTR, or click through rate, is the percentage of users that click from one link and land on a specific page.
- display ad – Display ads are paid ads that appear throughout blogs and websites, but are not considered part of the website’s main content.
- hits – another term for sessions.
- page index – The page index is used to refer to a page’s ranking within search engines. A page is considered “indexed” if the search engine knows of its existence, and the index is the position it appears in search results.
- payment threshold – This is the minimum amount of commissions you need in order to receive payment from the affiliate program. Amazon and Clickbank, for instance, have $100 payment thresholds, while LinkShare has a $50 payment threshold.
- PPC – Pay per click: one of the most common forms of advertising on the web, and a way you can buy traffic to your website.
- pull marketing – The act of letting your users find your website naturally, such as is accomplished through content marketing and SEO rankings.
- push marketing – Push marketing is the act of actively promoting your website to new users, such as through paid advertising.
- ranking – Similar to page index above.
- sessions – The total number of times users visited your website over a given timeframe. Sessions data usually includes both new and returning users.
- super affiliate – Affiliates that make a full time income from affiliate marketing.
- tracking code – The unique code you use within affiliate links or analytics tracking that specifies a certain page of origin or other metric to track.
- traffic – The number of visitors to a website.
- users – Also known as visitors or readers, the people who visit your website.
If there are any other terms you’d like added, please leave a comment below.
Otherwise, click here to learn how to get started with affiliate marketing, or read my Ultimate How To Guide.