SEO can be a loaded topic. In this post I’ll talk about a few things new affiliate marketers need to know about SEO, which are especially important if you’ve never dealt with any internet marketing subjects before and are trying to learn affiliate marketing quickly.
Note: this post deals with some of the politics and philosophies surrounding the SEO community. Read this post if you’re looking to learn SEO.
The SEO Community: A Brief Overview
The first thing you need to understand about the SEO Community is that it is an opinionated, heavily divided world, and basically a never-ending rabbit hole that can drain your time and derail your enthusiasm if you let it.
The trick: don’t let what anyone says trip you up.
Accept that anything you read on an SEO blog or product review is that person or company’s opinion. The individual may make some good points, and there may also be 100 alternatives to the method that person presents.
There is no one magic solution.
No One Has Cracked ‘The Algorithm’
The most important point embedded within this advice is that no one outside of Google, Yahoo, or Bing search teams actually knows how search algorithms work.
The main searches provide recommendations and best practices, so the best possible thing you can do is simply follow those guidelines. Overwhelmingly, these best practices all revolve around creating high quality content that is developed with the reader in mind.
As soon as you hear someone start to talk about outsmarting Google, or strategies that Google won’t detect, red flags should go up and you should quietly exit the browser window.
Search Algorithms Change Over Time
The second point to be aware of is the SEO is constantly changing.
All of the search engines continually update their algorithms as technologies get better and they feel too many black hat marketers are gaming the current formula. You want to be a white hat marketer, which means you play by the rules and are interested in building your business for the long run.
This also means that there is a lot of information online that is simply outdated. Link sharing and article networking are too big examples of techniques that worked in the past, but have grown obsolete as search algorithms have gotten smarter.
The Bottom Line
At the end of the day, it’s the user that matters most.
Search engines are trying to figure out how best to serve their users. It makes no sense that marketers spend so much time trying to figure out how to best serve search engines.
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