Many people are drawn to affiliate marketing because it is one of the rare businesses where it is relatively easy to outsource much of the work.
If you’re thinking about trying to outsource affiliate content creation, this post will give you a few pointers about when you can do so effectively…and when you should buckle down and do the work yourself.
Beginners Shouldn’t Outsource!
First and foremost, I don’t usually recommend that beginners outsource too many aspects of their affiliate site creation.
The reason is because as a beginner, you don’t yet know enough about internet marketing to give proper instructions to your freelancer.
You also don’t really have a good grasp of what pitfalls to avoid yet. This is something that only comes from building a site yourself first.
Once you have that grounding, you’ll be able to more effectively manage your remote team, rather than replicate mistakes and holes in your process.
Then you can be sure you’re heading down the right road.
Adding Content To An Existing Site
While it certainly is possible to build an entire site using outsourced workers, I find that freelancers work best when they’re adding content to an existing site, rather than starting a new site from scratch.
There are a few reasons for this.
By establishing the foundation of the site yourself, you’re making sure that the pillars are in place for the site to grow and function according to your vision, not someone else’s. It becomes clearer to the outsorucer how, exactly, their work is going to fit in to place, and you’ll be able to relax knowing they’ll get the job done right.
Not only that, but working on an existing project is often more motivating for the freelancer. I’ve worked with clients that used freelancers from day 1, and found there was a lot of resentment that the outsourcers felt they were being used to build every aspect of the business, while the owner wasn’t doing anything.
Leading by example is important.
Miscellaneous Tasks and Repetitive Work
Finally, my favorite use of outsourcing is for all of those stupid, small, repetitive tasks that crop up when building a new website.
For example, making sure that each post gets shared on your social networks, or going through the site dashboard to remove any spam comments that seep through.
It’s the regular, mundane work, which can be easily explained, that helps you leverage outsourcers the most.
What are your favorite ways for using outsourcers? What tasks do you prefer to do yourself? Leave a comment below.