While it is easy to learn, affiliate marketing is hard in a few other regards, so in this post I thought I’d take a little bit of a different approach and talk about the main challenges of earning your living through online marketing.
The Biggest Challenge
To me, the biggest challenge is psychological.
Internet marketing is kind of a weird world to live in. It’s easy to get sucked into any one of dozens of philosophies on the “right” way to promote your site and be successful, and it can be hard to step back and have the confidence that you’re going to succeed.
Confidence is extremely important, and the ability to maintain a positive focus can be very challenging.
As a website owner, there are extreme highs and lows that come with the territory. Especially when you’re first starting out, you’ll go through an emotional rollercoaster of excitement and disappoint when you look at your site growth and earnings numbers every month.
Failing to get through this early stage is one of the biggest reasons people fail to earn money online.
It’s not about how challenging the actual work is (it’s pretty easy), it’s about managing your self esteem and staying committed through the life of your website.
The Little Challenges
If you can manage the psychological element of affiliate marketing, you’ll be well on your way to success.
But, little challenges do crop up all the time.
Especially as a beginner, you’re going to run into tons of problems, from technical aspects like getting a WordPress plugin to work correctly to trying to figure out why a sales page isn’t converting the way you’d hoped it would.
Fortunately, these challenges usually have solutions, and with a little Googling or a good training program, you can work your way through them. Then the next time it crops up it’ll seem easy!
As far as the big challenge goes, my solution is to make sure I stay connected with a strong community.
I believe that having access to a wide array of people (not just a single affiliate coach or mentor) will be able to give you a better perspective that will help you be successful.
I use two communities to help me. The first is the community at Wealthy Affiliate, which is a really active, targeted group of internet marketers, and the second is a small collection of entrepreneurs I’ve befriended over the years, each with different types of companies.
Collectively, we hold each other responsible for getting the job done.
At the end of the day, learning affiliate marketing is easy. Building an affiliate site is easy. It’s the act of seeing your projects through that is the most difficult part of affiliate marketing.