The fact is that of all blogs and individual websites created, only 80% or so will ever make more than $100. Not only that, but less than 2% earn more than $150,000 a year. Only 2%!
Why is that, when (in my view) earning money online is fundamentally easy to do?
Why Most People Never Make Money Online
I think there are two fundamental reasons most people never make money online.
Either, they simply don’t know how or they’re unwilling to put in the work necessary to be successful.
Let me start with the latter.
Most People Don’t Want To Work
For reasons unbeknownst to me, many people think that the rules of normal economics don’t apply online.
Way too many people think they can earn money for free without doing any work.
Think about that for a second. It defies common sense and logic. How could you earn money for free without needing to work for it?
Either you can invest money to earn more money, or you can invest your time and work towards earning money. I hate to break it to you, but there is no magic solution to get around that fundamental principle.
In order to be successful online, you need to be willing to commit to at least 6 months of consistent work. Yes, you can work part time, in your spare time, but you do need to work. That’s the real truth about passive income.
I say at least 6 months because this is how long new websites take to start to generate meaningful traffic. While you can start earning money before that milestone, it will be in jumps and spurts rather than the steady, reliable stream you’ll find later.
If you commit to building a business for the long haul, results will come.
Most People Don’t Know How To Work Online
That brings us to the second point, that most people don’t know how to work online.
Remember that 80% of bloggers that never earns $100? Well, the majority of them start writing about whatever idea pops into their head, without thinking about whether that idea makes sense from a business perspective.
Would you write a book about your favorite type of cereal and then expect Barnes and Noble to feature it on their front shelf? Probably not.
The same thought process is true for online marketing: you need to design your site where there is a legitimate business need, something that requires a little bit of research and planning.
Fortunately, there is excellent information readily available on how to build sustainable websites. You can click here for some of my top resource recommendations, or browse comprehensive online courses.
If you’re just starting out and don’t know where to begin, I recommend working through a beginner’s course. There is a free training available here that will show you how to start a website and begin developing your internet marketing business.