If you’re like most people, you’d probably vote for the latter.
Storytelling is one of the fundamental skills content marketers need to master in order to be successful online.
Perfecting that craft takes practice and patience, but with a little help you’ll be able to write stories that sell in no time.
Here are a few points to remember:
Stories Are Memorable
People remember things that engage them. Whether your talking about products or legitimate business opportunities, no one likes to memorize long lists. They’d much rather sit back and relax.
This logic is especially true for blogs, since internet users have notoriously short attention spans.
Stories Are Powerful
Secondly, stories generally have higher conversion rates than other forms of written content.
They help you engage with your potential customers, which makes them more likely to stay on your site and read multiple articles, giving you more of a chance to help them find the right product.
Affiliate Marketers Aren’t Salesmen
Finally, it’s important to remember that affiliate marketers aren’t really salesmen.
That means that you don’t have to spend your time listing out all of the benefits of a product in order to make a sale. Instead you can focus on your experience with the product and why you think it is or is not a good purchase.
Your voice can shine through because you’re telling a user a story that relates to their current need.
That, at the end of the day, is how to write a good affiliate post.
Don’t believe me? You can check out my story in this post, and then let me know what you think.