Many successful affiliates have extensive methods they use to outsource the overwhelming majority (if not all) of the work that needs to be done for their sites.
In this post I’ll talk about a few things to consider when outsourcing affiliate website development.
You Get What You Pay For
The first thing to consider is that when it comes to outsourcing you often get what you pay for.
Many people become very frustrated the first time they use freelancers to complete their work because they are drawn to hire the freelancer with the lowest bid.
Oftentimes, this means you’re purchasing labor from someone in the developing world, who has (at best) a mediocre grasp of English and an uncanny ability to tell you that yes, anything you want is possible and they’re the perfect person to do it.
Not only does this set you up for poor quality work, it’s likely to turn you off from future outsourcing endeavors, which may be a huge opportunity cost when it comes to scaling your business.
Outsourcing Scales The Good AND The Bad
Speaking of scaling your website, outsourcing is an excellent way to go, but it’s important to note that outsourcing a process will help you scale both the good and the bad aspects of the process.
That means that you need to refine exactly what it is you want from your outsourcer before hiring them.
If you can’t clearly explain the task in a short paragraph then you don’t know yourself what you want.
There’s nothing worse than paying someone else to complete a project you didn’t need, so don’t let any ambiguity get in the way.
Treat Freelancers Like Employees
Another huge mistake beginners make is treating outsourcers as if they’re disposable and replaceable at any time.
While yes, you can always go find another person willing to complete the task, the time and effort involved in recruiting, interviewing, and onboarding a freelancer can be significant.
I believe it’s extremely important to take care of your freelancer if you want to keep them around in the long term. This isn’t difficult to do: don’t make unruly demands or impossible deadlines, and keep communication clear.
If the freelancer does a good job, tell them. If they don’t, try to explain nicely what you wanted. And, if they’ve worked for you for a while and always do a good job, a simple bonus or small raise is a good way to keep them loyal.