Affiliate email marketing is essential to maintaining a healthy, sustainable revenue stream from your website, since it allows you to capture interested users that visit your site and interact with them in the long run.
Since visitors that sign up for your email list are self-selective, it means they’re more likely to be engaged with your site and interested in the products and services you recommend.
Here are a few affiliate email marketing tips you can use to earn more money.
On Getting Email Subscribers
Firstly, let’s start with the act of getting new email subscribers.
To do this effectively, I recommend you use two plugins:
- MailChimp. MailChimp is one of the leading email marketing management systems out there. It’s free up to 2,000 users, which makes it a no brainer to sign up. By the time you’ve built your list to 2,000, your earnings will more than pay for an upgrade to one of their premium plans.
- OptinMonster. OptinMonster is a plugin that makes it easy to create and manage the email opt in forms for your site. This will help you analyze your reader activity and make the tweaks and adjustments necessary grab more readers, giving you the opportunity for more sales.
Remember that getting new email subscribers is a constant process of iteration, making small adjustments to your text or layout to inch that conversion rate a little higher.
One huge opportunity is to offer some sort of bonus for signing up for the email. Free ebooks make a great giveaway, and you can even write the ebook in a way that helps you make more sales.
On Running Campaigns
When it’s time to run your campaigns, there are a few things to make you more effective.
- Create catchy titles. Most email conversions are lost before the battle begins. Getting your recipient to open the email is more than half the battle.
- Don’t include too much media. A picture or two is ok, but too much live media might make the email host mark it as spam.
- Have 1 call to action. Most readers bounce (quickly leave) a page when they don’t know what to do. Make your message clear and focused on 1 thing. You want to make reader confusion impossible.
- Test different batches. I never run email campaigns as one unit. Even if you only have a small number of subscribers, make sure you A/B test different variations of the campaign.
- Don’t spam. Last but certainly not least, you never want to spam your readers with overly promotional posts, or too frequent emails. Just as on your blog, you want to provide real, helpful information to your readers, or they’ll unsubscribe.