user_personaAs an internet marketer, one of the best things you can do is to structure your blog in a way that proves to your user you understand their problems and can help them find solutions.

The problem is that you’re likely to have multiple types of users visit your blog with slightly different background scenarios and needs.

One solution to this problem is to clearly identify your users by putting yourself in their shoes. In this article I’ll point out a few reasons why you might want to create hypothetical user profiles, and in the next I’ll provide an example of how you might do this for your blog.

Identify Different User Types

The first reason you might want to try to create reader personas is to help you identify different types of users. It’s important to understand whether you have 1 target audience or a variety of potential audiences and what those audiences look like.

Outlining exactly who you expect to see on your site is the first step to restructuring your site or future article topics appropriately.

Understand User Needs

By putting yourself in the reader’s shoes, so to speak, you’ll be better able to capitalize upon the right characteristics of your current affiliate promotions, and understand what you might need to change about them in order to best help your readers.

Writing a short profile of a potential user and developing a backstory for him can help you better visualize the types of problems you’re likely to encounter and understand which solutions will work and which won’t for that user-type.

Brainstorm New Affiliate Products

Finally, the ability to understand your user’s may lead you to seek out new affiliate products to promote on your site. For example, if you currently promote a SaaS solution for a small business owner, creating a persona might lead you to realize that your target individual might not actually need the solution you’re promoting.

Then you can brainstorm what other solutions might better help him solve his problem, and begin to promote those as well. Use your existing affiliate networks or Google to find more affiliate products to promote.

Continue reading to see an example of how you might create a user persona for a reader base.