It is one of the many types of affiliate marketing strategies that companies employ, and is usually best used in conjunction with other strategies.
In this post I’ll talk about how PPC arbitrage affiliates make money, so you can decide if it’s an avenue worth pursuing with your products.
What Is Affiliate PPC Marketing?
PPC marketing, or pay-per-click marketing, is one of the most commonly used types of online marketing out there. PPC is a subset of paid search, though for affiliate arbitrage techniques other variants of paid search will work as well.
Paid search is a method of buying traffic to your site by placing ads on search engines, social networks, or other sites. In the traditional model, the business is trying to attract the customer to make a direct sale.
The affiliate version of paid search uses the same premise, but is a little more complicated (and a little more risky) because it requires an extra step of getting the user from the ad to the affiliate site to the featured product sale.
This tactic works because many businesses do not fully understand how to leverage PPC campaigns, and are clueless about the basic principles of long tail marketing. That means that savvy affiliates can usually find less-competitive, unused keywords to bid on, with the hope of turning a profit.
Pros and Cons of PPC Arbitrage Affiliates
There are a lot of benefits to using an arbitrage approach to affiliate sites. Theoretically, an arbitrage affiliate doesn’t have to spend much time creating deep sites with lots of content, but instead can focus on a shallow site that only has a few pages, and possible only has a single landing page.
Instead, the focus is on funneling users directly to the affiliate partner site, in the hopes of making a sale. This means that it is possible to make sales without even owning a domain, since a single landing page can easily be established on a subdomain hosted account, like Siterubix, Snappages, or Wix.
The downside of arbitrage marketing is that it is considerably high risk. If you’re unfamiliar with how to plan PPC marketing campaigns or how to optimize a sales page, you could waste money by buying traffic that doesn’t convert at a high enough rate to yield a positive ROI.
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