High bounce rates are the bane of many internet marketer’s existence. They’re one of the worst factors that can drastically lower your affiliates sales and conversion rates for your blog.
In this post I’ll look at how you can avoid high bounce rates for your affiliate blog.
6 Tips for Avoiding High Bounce Rates
- Start with a bang! The first sentence is one of the most important elements of your blog posts. Blogs that start off with a question or thought provoking statement make your reader pause, and urge him to continue reading.
- Break up your text. Blogs aren’t novels. Online attention spans are short, so you need to make sure you present your content in a way that’s easy to skim through. Forget the 3-5 sentence paragraph rule we all learned in school. Instead opt for shorter chunks of text, more headers and more lists.
- Don’t give away the kitchen sink. Believe it or not, one of the main causes of high bounce rates is actually that your user found exactly what he was looking for. While that’s great, you want to be sure you provide enough of a reason to keep your reader on your site. As a general rule, don’t solve problems in the first sentence or in header text.
- Provide links. These links don’t necessarily have to be aimed at making a profit, but they help keep readers on your site. Remember that each reader has a different background and motivation for finding your content, so keeping a diverse set of related content handy leaves something for everyone.
- Keep ads to a minimum. Ads are a great way to make a little extra from your blog, but they’re never going to be your main meal ticket. That means that the goal of your site is never to spam a page with dozens of display ads. One glance at an ad-heavy page and most users will click out.
- Fast load time. In today’s world, pages need to load instantly. For most blogs with a good hosting provider, this shouldn’t be a problem, but if you have pages with a lot of “extras,” like images and video, make sure you’re using a tool to ‘lazy load’ your page, and prioritize the elements that really need to be there.
So, be honest: how bad is your bounce rate?