internet_affiliate_marketing_booksThe best way to increase your chances of success at affiliate marketing is to work hard to stay educated about a variety of strategies and programs, even if you decide not to implement those programs on your site.

However, there is so much information out there, it can sometimes be hard to decide which internet affiliate marketing books are worth the expense, and which are full of fluff.

If you’re looking for specific book recommendations you should check out the Online Marketing Resources tab above.

This post is about what characteristics you should look for when selecting a book.

Author Experience

Before I even glance at the book description, I evaluate the author’s experience and work history. Is this someone who has successfully built websites before, and seems to know the ins and outs of affiliate marketing, or is it someone who is new to the game and still trying to make a name for himself?

In today’s fast-paced publishing world, almost anyone can write a book and release it for sale online, without going through any vetting process whatsoever. If the book your considering is backed by a major publisher, that’s one indication that the author has at least some experience, but don’t be fooled. Read the author’s bio and click through to his website or blog. This will give you a taste for what he’s going to say in the book, and a chance to decide if his writing is worthy of your time.

Topic Coverage

The second thing I evaluate when considering a new book is whether the book has a narrow or broad topic. There’s no right or wrong answer here, but you should know what you’re looking for before you buy the book.

If you’re in the early stages of developing your first site, you are probably more interested in broad, all-inclusive books that provide a complete overview of what issues you need to consider and how to begin to approach them.

As you progress with your website and marketing skills, however, you may find that these “all-inclusive” books are no longer appropriate. You know the basics, so it’s time to get specific. You should narrow in on one area at a time to move your skills forward, and the book you choose should reflect that, whether it’s honing your SEO, Content Production, Social Media,  or Business skills, the more detailed information you can find, the better off you’ll be.

Product Reviews

Honestly, when I’m choosing a new book, the existing product reviews are the last thing I think about. The problem I find is that while many product reviews are helpful, many do not provide me with enough information because I do not know the context in which the reviewer read the book.

This ties into the idea of picking your topic coverage, above. Someone who knows nothing about internet marketing might find a shallow, broad-based book very helpful and write an excellent review, whereas if you already have some experience in the field, that book will be useless.

The good news is that you can usually glean clues from the reviewer about what their experience level is, so watch out for how they describe the product and any personal anecdotes they use, and keep that in mind when deciding if the reviewer is approaching the topic from a similar state of mind as you are.

I hope these tips help you make your next book selection a little more informed. As I mentioned, I’ve recommended so good books under the resources tab, so be sure to check those out and see if they’re a fit for you.