While I wish there were a simple answer, the right number for your blog depends upon a lot of factors, including everything from your personal goals for the site to the industry you’re working in.
In this post I’ll help you figure out the number that’s right for you, by looking at what you can expect from various levels of posting.
3-5 Posts Per Week
First, let’s start on the lower end of the spectrum.
If you’re working on your website in your spare time, setting an initial goal of 3-5 posts per week is often a good starting point.
Especially if you’re new to online marketing, this will give you an idea of what to expect in terms of workload, and what level of commitment you can realistically stick to over an extended period of time.
At this level, it will take you a few months to build up a stable base of content. That means you can expect to see rankings build 6 month mark. Growth will be slow at first, but should steadily build over time.
One Post Per Day
If you have a little more time on your hands but still want to keep your website as a part time job, then one post per day is another good aim.
This keeps your website fresh and at the top of blog directories and social media networks each and every day.
Your site will grow faster, and the consistency of publication will help you build a social reputation more quickly than if you’re only producing 3 posts per week.
Again, it’s likely to take several months before you build enough content to start earning a meaningful income.
More Than One Post Per Day
If, on the other hand, you want to become a “professional” blogger, you’re going to need to be posting more than once per day.
In this case, you think of blogging as a full time job, which means that you’re spending 8 hours a day researching and writing your website content.
If you’re truly committed to making a full time presence, there’s no reason you can’t publish 3 or more posts per day.
While you’ll still need to get over the “new blog slump” before you see rankings, the difference with this approach is that when the rankings do kick in, you’re likely to see exponential, rather than linear growth.
Rather than rejoicing at the idea of getting 1,000 visitors a month, you’re thinking of shooting for 10,000, or 50,000 hits each month. No matter how you look at it, that takes a lot of content.
What are your thoughts? How many blog posts do you write each week?