A red button with the words "Take action" on itOne of the common characteristics that most successful blogs share is the ability to seamlessly transition a user from a “random reader” into an engaged customer or potential customer.

Writing engaging content is one of the most important skills you need to develop in order to become a professional blogger and affiliate. Good affiliate blog posts maintain a delicate balance between information the reader needs and suggestions for products they might be interested in.

Relevant Post: How To Develop An Affiliate Sales Funnel That Converts

The Importance Of A Call To Action

One of the most important ingredients of this balance comes in the form of a call to action.

Think of a call to action as an overt suggestion to the reader about what they should do next. This is an opportunity to make an obvious statement about what you want the user to do, and usually centers around the primary action you want the user to take.

I guarantee you’ve seen this form of marketing at work, even if you’re unaware of it.

How To Include A Call To Action: Be Specific!

Simply linking to additional content within your post isn’t enough: you have to tell the user to complete the action.

For example:

  • Click here to access _____
  • Click here to read more about ____
  • Leave a comment below
  • Sign up for ____

Being direct about what you want the user to do helps to state your intent before a user completes the action. This weeds out “irrelevant” clicks that are likely to bounce off the next page, and channels your users by focusing on the ones that are relevant to that action. You can read more about the components of a good call to action here.

Encouraging Actions Is Good For The Reader

Finally, I want to point out that including these types of actions within your posts can be helpful to your reader.

While many bloggers shy away from calls to action because they think they’re spammy, I’d argue that the most helpful blogs have relevant and well-crafted suggestions on every page.

The key is to keep the action relevant to the material provided. That means only including links to your affiliate sales pages when it’s relevant to do so.

Think about what you, as a reader, would want to know or do next, and use that perspective to motivate your call to action.

Your business, after all, is to help people find the information they need.

 Learn how to build a killer internet business here.