If you’re approaching your site as a business, the topic should always be in the front of your mind.
Two Principles to Scalability
Many people worry that their niche is too small to scale effectively, while others are unsure where and how to begin the process without wasting money or time on unproven methods.
If you find yourself in either of these camps, here are a few things to consider when you’re trying to figure out how to scale your affiliate business.
Your Time is Valuable
The first thing to do when deciding whether and how to scale your business is to consider the resources at hand. When it comes to monetary resources, this step is usually pretty straightforward, but it’s also extremely important to realize that your time is just as much as an asset as your money. Be sure to think about which elements of your site will give you the best return on time, as well on investment.
Scale Processes, Not Results
This second point can often be a subtle one, and something easily missed if you’ve never scaled a business before. It is easier to focus on the successes you’ve had rather than the steps that led to those successes.
Remember the famous Einstein quote about how issues can never be solved at the level of the problem? The same is true for online businesses. Try to outline the steps you take when producing content, sourcing new products, and performing keyword research. How can you combine these steps into a specific process?
Two Ways to Scale Affiliate Businesses
Finally, it’s important to remember that there are two basic ways to scale any affiliate business: you can scale one site, or scale by creating a network of smaller sites.
Either way, you’re going to want to consider both methods of scaling as an implementation of the first two principles mentioned above.
No niche is too small to scale. There’s always an opportunity to develop a niche site into an authority site, or develop multiple small niches that revolve around the same basic market.
For example, if you have a niche targeting how to find Houston plumbers, you might first add in information about Dallas plumbers or Austin plumbers to turn it into a site on Texas plumbers. From there, you could gradually add cities across the country until you have a strong authority site on finding a plumber.
Alternatively, you might consider starting a second site, and scale the affiliate process horizontally. To use the same example, instead of broadening the information used on the first site, you might come up with a completely different topic to use. If you live in Houston, you might want only to write about something in Houston, and start a second niche about Houston painters rather than Houston plumbers. The possibilities are endless, but be sure to use the same process you developed when choosing your first niche.