The logic is simple: the more affiliate links I have on my site, the more likely a user is going to click on one of those links. Unfortunately, that isn’t necessarily the case. What many new marketers don’t realize is that having too many affiliate links on your site can actually hurt your ability to convert sales.
Risks of Including Too Many Affiliate Links
No matter how tempting it may seem to include affiliate links all over the place, there are a few things to be cautious of.
Alienating Your Readers
The first major caveat is that by stuffing pages with links, your site will come across as spammy to your readers.
One important concept to grasp about affiliate marketing is that you’re in the business of helping your readers, not simply selling to them. You need to find ways that can help them find the information they need. Sometimes that information will include finding the right product, and that is when you will make your sales.
If, on the other hand, your site seems like it exists solely for the purpose of getting them to click through to an affiliate offer, your readers are actually less likely to buy. They may click through to the partner site, but they may feel oversold, which is not a good thing.
Unhappy Search Engines
The second major point to consider about affiliate link stuffing is that search engines are leery of sites that have a high percentage of promotional content.
Search algorithms get smarter everyday, and they can detect links that are used for promotional purposes. If virtually every page on your site has a promotional link, they’re more likely to view your content as spam, and downgrade your rankings, hurting your visitor numbers and making it more difficult to get the readers you want for your site.
I hope this post helps you steer away from the beginner instinct of including too many affiliate links. Instead, you’re much better off trying to improve your sales numbers by optimizing the links you have, and being selective about the products you’re really trying to promote.