Recently I’ve seen a new trend in the SEO-marketing industry. It seems people are increasingly obsessed with finding SEO courses that provide some sort of SEO certification online.

As you may already know, I’m extremely skeptical of anyone who claims to be able to sell you remarkable SEO techniques. While you should definitely take the time to learn SEO basics, Here are a few reasons why I wouldn’t worry about getting any sort of SEO Certificates.

Google is the ONLY Source you Should Trust

Ok, and maybe Yahoo and Bing, but when we talk about SEO we tend to use “Google” when we really mean: “The Big 3.” But why should you only trust them? It’s simple, really:

Google wants you to succeed.

Google is an excellent source of information. They routinely update their webmaster information to provide great, instructional videos about what they’re looking for when they rank pages and what steps you, as a webmaster, can do to optimize your site.

Google is not trying to sell you a secret.

The search engines make money because they can index and deliver the content users want to see. The better they can understand your site and get you a targeted reader, the better off everyone is.

Instead of trying to game the system, you should think of Google as your friend. They’re their to help, and they want the best sites to do well.

SEO Algorithms Change Over Time

There are no short-term solutions to SEO. If people are trying to sell you a “solution” to the latest Google update (hint: they’re usually named after animals, like Panda or Penguin), you should start running…or at least close the browser window.

The unspoken fact is that sites that perform well don’t need to recalibrate as algorithms change.

Though the algorithms change, the fundamentals of SEO do not. If you learn SEO basics and stick to them, you won’t need to be chasing a ‘quick-fix’ every six months when the new algorithm shuts down your latest loophole.

Certificate Do Not Equal Results

Finally, don’t be tricked into thinking that just because you purchased a course and earned a nice pdf-congratulations with your name on it that your site will instantly be successful.

Just to be clear: I am 100% in favor of taking the time to get internet marketing training, increase your experience, and fill in the gaps in your knowledge, but don’t fret over whether or not you’re earning a certificate for it.

Focus on what you need to learn, and keep the end-game in sight.

Earning SEO certification online should not be your end goal. Improving your website is your goal. Make sure you keep that in mind if you do decide to take a course.

For affiliates, I usually recommend you buy and affiliate marketing course, rather than just an SEO course. The best trainings include fundamental SEO techniques, so they tend to be a better investment.

If you’ve had any experience with getting an online SEO certificate I’d love to hear about it. What do you think are the pros and cons?