In the last post I talked why I don’t always incorporate keyword research into my blog posts. That fact seems counterintuitive to a lot of people in the internet marketing world, but to me it makes perfect sense.
Not only do I write faster, more succintly, and more clearly when I’m not focusing on including specific keyword phrases, but I also find that I usually end up ranking for keywords I had never even considered before.
Here are a few things to consider when you sit down to write your next post.
Keywords Are Everywhere
I know it sounds like an exaggeration, but there are billions of potential keywords that you could target. (click here to learn how to find good keywords)
Normally, when we talk about optimizing a page for keywords, we’re usually talking about 1 or 2 specific phrases that research has shown have a higher probability of ranking well more quickly.
However, in a 500 word post, you might have 100 potential keyword phrases that could rank well, and they would rank precisely because no one, not even you, ever thought about “targeting” them.
Write Naturally…You Know, For the Humans
The reason for this is quite simple: search engines are trying to please humans, and most humans don’t think about keywords at all. They just want to have high quality, naturally flowing content that helps them solve a problem.
If a targeted keyword phrase can help solve this problem, then by all means use it, but if you’re trying to fabricate content just to match what you think someone is searching for with a given keyword, you’re probably on the right track.
Mix Targeted and Non-Targeted Posts
In the end, I think the best keyword strategy is to mix targeted posts with non-targeted posts.
Finding a good balance can help you get the search rankings you’re looking for while decreasing your bounce rate, improving reader engagement, and increasing average pages per session.
These metrics are far more important than whether or not you’ve found the perfect keyword. Read more on why keywords aren’t the most important part of your blog.